FRACTION COLLECTIVE
About The Collective
Our talent pool runs deep. Members of the Collective have worked with (and for) some of Canada’s most well-recognized companies.
A blend of agency and in-house experience. Our specialists understand your industry and the competitive landscape to uncover the white space for your brand.
Our talent pool runs deep. Members of the Collective have worked with (and for) some of Canada’s most well-recognized companies.
A blend of agency and in-house experience. Our specialists understand your industry and the competitive landscape to uncover the white space for your brand.
Industry Experience
We understand luxury hospitality and the importance of strong storytelling for brands in the competitive hospitality space.
We have worked with some of the most elite five-star hotels, award-winning travel agencies, casinos, and tourism companies – both in an agency capacity and in-house in senior PR, communications, and digital marketing roles.
Members of the collective have worked with hotel and tourism brands such as Four Seasons, Fairmont, Coast Hotels, Sparkling Hill, YVR Airport, and Fresh Tracks Canada.
Our roots run deep in real estate. Before joining Fraction, members of our team have worked with many of the top real estate brokerages, developers, construction companies, and real estate sales and marketing firms across Canada, including Mission Group, Colliers, Sotheby’s International Realty Canada, Orion Construction, Oxford Properties, Mosaic, and Polygon.
Our experts have experience handling countless project launches, navigating complex issues management scenarios, teaching custom workshops, and executing buzz-worthy events, including VIP realtor events, groundbreakings, topping-off parties, art unveilings, and more.
Communications need to move quickly within sports organizations, and with plenty of stakeholders involved and a lot of media interest, Fraction has you covered.
Members of the Collective have experience with project managing all aspects from daily PR and issues management to launch campaigns, game-day and season ticket marketing, B2B sponsorship strategies, and media training for sports brands such as the Victoria Royals WHL team, the 2010 Winter Olympics, Rogers Sports & Media, Planet Ice Arenas, Officepools.com, and Canada Soccer.
New restaurant openings, brand refreshes, collateral design, seasonal menu launches, VIP events and gifting, food and beverage photography, workshops, chef TV appearances, cocktail classes, and winemaker’s dinners – we’ve done it all.
Our marketing and PR specialists have experience working with brands such as Moxies, JOEY Restaurant Group, Dine Out Vancouver, YEW Seafood + Bar, Notch 8, and more.
Staffing creative departments and newsrooms efficiently and filling sales pipelines during uncertain times have become increasingly difficult for media companies – we know because we’ve been there, with members of the Collective working in-house at media companies such as VictoriaNow, Corus Entertainment, Rogers Sports & Media, and many more.
Navigate turnover seamlessly and never turn away a large advertiser with the support of Fraction’s white-labeled services.
Putting on a live event requires a lot of planning, resources, and endless pivoting. Our team has unique experience planning and executing large-scale events and festivals such as Rock the Lake, Ambleside Music Festival, and multiple events at venues such as Prospera Place and Stanley Park in B.C.
We understand how to successfully market an event, as well as the intricacies of ticketing, sponsorships, and ad buying.
With deep experience in philanthropy and community engagement, the experts at Fraction have the skillsets to strategically and authentically craft your story, compel action, and connect your brand with the right audiences.
Members of our Collective have worked with brands such as BC Children’s Hospital, Habitat for Humanity, the Terry Fox Foundation, and KGH Foundation.
Not everyone “gets” crypto. We’ve worked in-house in senior-level marketing roles for well-established and traditional financial institutions as well as emerging web3 companies with a focus on Bitcoin, Ethereum, Litecoin, and NFTs.
Some brands our members have worked with include Canaccord Genuity, Prospera Credit Union, TD Bank, and HoneyBadger.
Well-recognized and respected brands can have a difficult time reaching wide audiences, and they also have a lot of brand equity at stake if they don’t manage their messaging strategically. Fraction provides temporary or white-labeled support to scale up your workforce as needed, and to provide coverage for staff leaves and unexpected departures so nothing is lost in transition.
Members of our Collective have worked with the City of Vancouver, FortisBC, ICBC, BC Hydro, Telus, and more.
Our LinkedIn History
Members of the Collective have held positions including:
- Head of Marketing
- Sr. Marketing Director
- Director of Public Relations
- Creative Director
- Communications Manager
- Journalist
- Business Director
- Copywriter
- Event Coordinator
- Web Designer
- Graphic Designer
- Digital Manager
- Head of Marketing
- Sr. Marketing Director
- Director of Public Relations
- Creative Director
- Communications Manager
- Journalist
- Business Director
- Copywriter
- Event Coordinator
- Web Designer
- Graphic Designer
- Digital Manager
The Leadership Team
Krisann Hamazaki
Fraction Collective Founder, Krisann Hamazaki, has over a decade of experience leading strategic marketing and communications for some of Canada’s most recognized brands, including Four Seasons, Canaccord Genuity, Corus Entertainment, and Rogers Sports & Media.
In 2024, she started Fraction Collective to bring together some of the top talent she’s collaborated with over the years to provide a flexible alternative to traditional marketing agency services.
Prior to launching her company, she was Head of Marketing for a portfolio of companies including the Victoria Royals WHL team, Coast Capri Hotel, VictoriaNow, Prospera Place, and multiple real estate holdings. She also led the real estate and hospitality division at a national public relations agency, overseeing corporate communications, issues management, and marketing for a long list of developers, brokerages, hotels, and restaurants including Colliers, Mission Group, Westbank, Sotheby’s, Moxies, and JOEY Restaurant Group.
Krisann has published several marketing thought leadership articles and taught workshops for brands including Urban Development Institute, Arc’teryx, and Polygon Homes.
Amber Coyle
Chief Marketing Officer
Amber has over two decades of experience in strategic communications with a background elevating brands through expertly crafted communications and marketing strategies. Over the years, Amber has partnered with notable organizations such as the BC Rental Protection Fund, the BC Cancer Foundation, Sotheby’s International Realty Canada and Oxford Properties.
Amber’s experience includes acting as Director of Client Services at a national public relations agency, where she oversaw corporate communication strategies, branding, media and issues management training, crisis communications, and media relations for a wide range of clients in the municipal, development, brokerage, and hospitality sectors.
Known for her ability to handle complex situations with poise, Amber’s expertise in crisis management and media relations has been crucial in maintaining client reputations during challenging times. Her dedication to maintaining a consistent brand voice across all communications has made her a trusted advisor in the industry.
Jenna Querengesser
Fractional Marketing & PR Director
Jenna Querengesser is a strategic marketing and communications leader specializing in integrated brand strategy, public relations, and executive messaging. As a Fractional Marketing & PR Director, she partners with growth-focused organizations to strengthen brand positioning, elevate visibility, and deliver measurable business results through cohesive, multi-channel communications.
Jenna’s experience spans agency, aviation, and consulting environments, where she has led national PR strategies, secured high-profile media coverage including The Globe and Mail and The New York Times, driving millions in earned media impressions. She has overseen corporate communications, social strategy, influencer partnerships, and executive storytelling, ensuring alignment across internal and external audiences.
Known for her clarity, strategic oversight, and hands-on execution, Jenna supports organizations across real estate, finance, construction, and lifestyle sectors, guiding brands through growth, transformation, and reputation-building initiatives.
The Fraction Pack
Krisann Hamazaki
Founder
Fraction Collective Founder, Krisann Hamazaki, has over a decade of experience leading strategic marketing and communications for some of Canada’s most recognized brands, including Four Seasons, Canaccord Genuity, Corus Entertainment, and Rogers Sports & Media.
In 2024, she started Fraction Collective to bring together some of the top talent she’s collaborated with over the years to provide a flexible alternative to traditional marketing agency services.
Prior to launching her company, she was Head of Marketing for a portfolio of companies including the Victoria Royals WHL team, Coast Capri Hotel, VictoriaNow, Prospera Place, and multiple real estate holdings. She also led the real estate and hospitality division at a national public relations agency, overseeing corporate communications, issues management, and marketing for a long list of developers, brokerages, hotels, and restaurants including Colliers, Mission Group, Westbank, Sotheby’s, Moxies, and JOEY Restaurant Group.
Krisann has published several marketing thought leadership articles and taught workshops for brands including Urban Development Institute, Arc’teryx, and Polygon Homes.
Amber Coyle
Chief Marketing Officer
Amber has over two decades of experience in strategic communications with a background elevating brands through expertly crafted communications and marketing strategies. Over the years, Amber has partnered with notable organizations such as the BC Rental Protection Fund, the BC Cancer Foundation, Sotheby’s International Realty Canada and Oxford Properties.
Amber’s experience includes acting as Director of Client Services at a national public relations agency, where she oversaw corporate communication strategies, branding, media and issues management training, crisis communications, and media relations for a wide range of clients in the municipal, development, brokerage, and hospitality sectors.
Known for her ability to handle complex situations with poise, Amber’s expertise in crisis management and media relations has been crucial in maintaining client reputations during challenging times. Her dedication to maintaining a consistent brand voice across all communications has made her a trusted advisor in the industry.
The Fraction Pack
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